IYKYK. Sprite hits different when you get it straight from the tap at McDonald’s. It’s like deliciously overpowering TV static on your tongue. Or battery acid depending on who you ask. Black Twitter gave us the insight, and on April Fools’ Day we gave the people what they wanted.
Featured in Highsnobiety, The Drum, and boosted by meme accounts including @WorldStar, @Daquan and more.
2023 One Show Shortlist (Direct Marketing – Social Media Post).
2022 The Drum Awards Category Winner (Low Budget).
👈 In case you didn’t watch the case study above, this is The Coca-Cola Company’s #1 organic tweet ever. Across all of their brands, even that big red one.
4 Billion potential impressions, 800 Thousand engagements, and retweets at 40x the average rate for Sprite.
See below for some of my favorite reactions from the community 👇
