GABRIEL'S HORN FOUNDATION
An owner of a past agency I worked at, Ahmad Islam, rallied a team of supporters to walk with his son, Gabriel (and family), as they fight for Autism. As a fan of superheroes, and a hero himself, we created the “Super Gabe” shirt, complete with utility belt, cape and emblem. The shirt reads, "Children with Autism are proof that superheroes exist."
POWERADE “POWER IN NUMBERS” x TEAM USA
For most athletes, the number they wear is more than just digits on a jersey. Through this campaign, POWERADE sought to dig deeper into the stories of athletes beyond just their physical performance. For the Olympic Games in Tokyo, we partnered with pro skateboarder Alexis Sablone to share why #25 is so meaningful to her, and how it felt to be participating in the first-ever skateboarding competition at the Olympics.
VITAMINWATER WET_FAM PROMOS (SPEC)
In addition to vitaminwater’s sponsorship attorney, we also hired Chet Wetman’s alter egos—Brett and Rhett Wetman—to help promote our wet_fam initiative and recruit more people to be sponsored by vitamminwater. Brett is a home shopping TV network host, and Rhett is the founder of a successful online dating platform. Trust me, these are supposed to be bad. Please excuse the audio watermarks as well, these were never finished thanks to (insert obligatory excuse here).
HAMM'S BEER (SPEC POSTERS)
An old beer deserves to be promoted by someone who can remember having one themselves, even if they are cranky, crotchety and likely on the brink of death. We pitched a few ideas to MillerCoors, and to this day I still bring up a script I remember writing that I wish would have been executed. It's stupid. Feel free to ask me all about it.
