EL DIABLO THICKBURGER
WESTERNBACONWORLD
WESTERN BACON CHEESEBURGER
FIERY CHICKEN ALL STAR MEAL
SOCIAL CONTENT
Carl’s Jr. is known for big, bold, messy burgers that you can’t help but crave. Enter “The Call of Carl’s,” the 360 campaign I pitched with my team that won HAVAS the business (no supermodels required). Voiced by Matthew McConaughey, the idea is simple: when you get hit with the call, you can’t help but pick it up. And yes, Matthew and I are basically besties now—AMA.