cobbywriter
coke1.jpeg

The Coca-Cola Company

We’ve all done it. At some point, everyone in advertising rubs elbows with the good folks at Coca-Cola. Totally off-topic: every time I’m in Atlanta, I get weirded out by seeing my last name everywhere. Then I remember I’m in Cobb County, and I wonder why I’m not getting free drinks anywhere. Whatever.

From refreshing the brand’s approach to Black History Month to HBCU takeovers for vitaminwater and Sprite Hip Hop integrations, I’ve rubbed my elbow down to a nub. In a great way, that is.

COCA COLA // PAY IT FORWARD

Cracking a two-word headline that can live on for two-plus years is hard. Not really sure how I did it. This Black History Month campaign was all about sharing possibilities with future generations. Two words say it all.

 

SPRITE // BET HIP HOP AWARDS

Sprite has officially sponsored "the cypher" during the BET Hip Hop Awards for years. To promote the brand's flyaway initiative to the event, we went back to the roots of the culture and created these guerilla out of home posters—first by hand, then by Photoshop.

 

VITAMINWATER // HBCU TAKEOVER

When vitaminwater hits college campuses, it hits hard. We challenged HBCU students to rep their school over all others for the opportunity to have their campus taken over by vitaminwater and friends.